Every year, the events industry comes up with new ways to keep events, whether for team building, sales, launches or meetings, interesting. In 2017, these are some of the trends across all styles of corporate event.
The latest technology is making it far easier to reach more people than you ever thought possible. Live streaming has since become increasingly popular in corporate events. Some companies choose to live stream their event for marketing purposes, while others see it as a very practical way of increasing their guest list on a global scale, since anyone with an internet connection can e-attend. Because they can’t sense the atmosphere, this is where visual branding comes into it’s own!
The latest fad in the gaming world is immersive VR experiences and the events industry is taking full advantage! More corporate events are including virtual reality into meetings, networking and launches than ever before. One reason the corporate event industry might take a shine to VR, is because it offers the opportunity to bring unique experiences to literally anywhere. What’s more? It takes up very little space! Whether it’s a bungee jump or a venue viewing, VR can easily better an event!
Gone are the days of a simple invitation and follow up courtesy. The events industry is fast realising that there is opportunity in social media. The run up to an event being ready is being broadcast, the invitations are becoming more elaborate and event marketing is at the forefront of preparations. The excitement is built in a marketing campaign that begins before the event and is remembered through a series of discussions, content and debriefs afterwards. In a world making it easy to be connected, event marketing is a must.
Whether as an ice breaker at the start of a networking day or as the main event to ensure team building, another popular trend in corporate events at the moment is a challenge. These ‘think outside of the box’ style brain teasers aim to wake people up and drive engagement from the start and work so well because everyone has such different ideas. Whether you choose a sit-down thought lab or a more physical challenge to get everybody up on their feet and working together to complete a task, they’re definitely energising the events industry!
Have you noticed any other trends in the corporate event industry?