When budgets are cut, the events budget can quickly appear on the hit list and the reasoning behind it seems logical. But what if we told you that, far from costing the company, corporate events actually increase sales?
No one can resist an invitation to an event. When clients are asked to a corporate event, be it for fun, for team building or to treat them, they are flattered. If you’re especially ahead in the events games and forward thinking with an eye for the newer trends, a unique event is a novel one. It’s one that can’t be missed because there’ll never be another! In future, these attendees will be sure to remember your name, your company and your service when they’re in need.
Anyone who regularly goes to events in the same sector knows that they are always running into similar people, making events a popular time for networking and making contacts. Whilst it might seem a conflict of interests, making your events good for networking means more people will attend in future, making it better for yourself to be introduced into new networks. This puts you as a person in the know, one to stay in touch with and someone to buy from in future.
Events are a great time to broadcast your latest products to an engaged audience. If you’ve got a good PR team, launching a campaign online to develop a buzz for a product launch event is a great way of ensuring interest that could lead to sales before a product is even released. Alternatively, hosting a large-scale event is a fantastic time to utilise the audience of people there and perform a brief presentation and discussion. People will already be excited from your event and therefore more open to more of your products and services.
Let us know your experience of corporate events. As a guest, does the personalisation of attending it make you more inclined to work with that company in the future than one you haven’t met?