Company branding is a crucial consideration of most corporate events, whether large or small scale. The benefits of event branding can mean the difference between a successful and popular event or an average one.
Why you should be branding your events
Event branding is important to any company looking to consolidate and develop their identity and place within the events industry. Regardless of your sector, an events company wants to establish themselves and to do so they need to have clear branding. Everything they produce needs to immediately be associated with their name and, if strong enough, that name and look will resonate with people enough to be thought upon when they need your services.
Where event branding begins
To establish clear event branding, you must start at the beginning. Take a look at your logo and website and ensure that it has a clear and consistent colour scheme. Establish which fonts, sizes, styles and layouts you use when formatting a range of documents. Again, consistence is key. Event branding begins with your colours, your logo and your formatting. The second step is your voice. All marketing and documentation must have the same tone of voice, appropriate for your audience, to give the brand a set character to it.
Physically branding events
Though every event will, of course, have the audience in mind, along with the purpose, which largely dominates all design plans of an event, it, too, should have your signature. When people walk into your events and immediately associate them to be your work, you have succeeded. Think about colour scheme, décor, presentation formatting and brand stickers and signs. A consistent brand will be able to write their name on every event without actually doing so! Further, consider carrying your brand out with you, for example, this team building event has branding opportunity already!
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