Today, at 5pm onwards, there will be an anti-Trump rally to attempt to persuade the British government against showing support of Trump via the state visit. We thought this was as good a time as any to say, from an events perspective, how to organise a last-minute protest! It’s just like any other event – stick to the logistics and you’ll be successful!
Most last-minute protests are organised by a small group of people who remain on the ball with politics and are excellent communicators. They can quickly decide to take action and then rally, motivate and organise other people into joining them. A great way of succeeding is by starting an online event. The current protest is RSVP’d to and discussed by strangers who have never met via a Facebook event. This keeps all the information and updates in one place and the shareability can only make the event bigger.
Of course, it isn’t a protest without some pickets! Protesting and it’s online presence has increased in direct correlation to picket use. We can all probably agree that, as Twitter uses, we have often seen a photograph of a funny slogan on a picket before we even hear the information about a protest. The wittiest of politics watchers tend to write the funniest puns, increasing shareability and growing the audience. Think of it as event branding and advertising and you’ll get the idea!
Besides the communication that brings people together, another form of communication is important and that’s marketing. Though we might not see ourselves as marketing when we protest, if you’re letting your social network know about it then you are marketing the protest you’re attending. If you produce something relatable, it is likely to be shared, spreading the message of the protest far and wide. One fantastic example of accidental great protest marketing includes the internet-organised all-women band that came together during the Women’s March to sing musician, Milk’s song ‘I Can’t Keep Quiet’. It was filmed by onlookers and the video went viral!