Blogs in the events industry at the moment are largely focused on how to prepare for an interview when applying to become an events planner. We thought we’d flip the tables and help events companies hire the right people for their business. If you want the best, as we previously defined in this blog post, then you have to target the values you need in your questions.
A person can’t be a good events planner without being a good listener. A large part of their role will be listening to a client’s criteria, understanding their likes and dislikes and managing their expectations. This means that you need to identify whether or not they can listen, concentrate and process information in the interview. Give your applicant a scenario in which you give them great detail about a client’s character and what they envisage and ask your applicant to verbally brainstorm potential event ideas. This interview question will demonstrate creativity, quick thinking and comprehension in a successful applicant.
A professional event planner doesn’t waste anyone’s time. They go into meetings knowing exactly what information they need to acquire from a client in order to deliver the event. Ask the applicant what questions they would ask you, if you were a potential client, looking to throw a specific corporate event. It might help to have a Bingo list at the ready: venue location, ease of access, capacity in various forms, timings, presentation equipment, entertainment, theming, branding, end results, follow up marketing, tick off the ones your applicant successfully identifies as important.
A good events planner will be able to think quickly, solving any problems as they arise, before they become a larger issue. A great events planner, however, has already thought of the problems as they become potential rather than actual. So, just like a risk assessment, give your applicant a corporate event model, for example, a presentation or conference, and ask them to identify potential problems. Again, tick off things like glassware, health and safety, technical difficulties, furniture not arriving, last minute unique dietary requirements etc. Feel confident in the applicant that anticipates every potential.
If you recall a particularly successful event planner applicant then let us know about it! Do you have any specific questions that you’ll always ask a potential events planner? Let us know what values you look for!